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Silk Road


Silk Road Wall Panels

Creating Luxury Spaces That Leave a Lasting Impression.

Project

Website Design, Social Media Marketing

Overview

The Silk Road specialises in premium UV marble panels, acoustic wall panels and modern interior surface solutions designed to elevate residential and commercial spaces across Ontario. Known for combining luxury aesthetics with durable craftsmanship, they offer innovative wall décor solutions that transform ordinary interiors into statement environments. From elegant living rooms and bedrooms to stylish office and retail spaces, The Silk Road delivers products that blend sophistication, functionality and long-lasting quality. ScalePros Media designed and developed their website from scratch while also managing their social media presence to highlight their products, strengthen brand identity, engage targeted audiences and generate high-quality customer leads.

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PPC Campaign Results — Industry Case Studies
Live Campaign Results

PPC Performance
Case Studies

Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.

6
Industries
↑94%
Avg Conv. Rate Growth
↓31%
Avg CPC Reduction
↑18%
Avg CTR Improvement
100%
Client Retention
🏠

Renovation

5-week campaign · Conversion rate grew 3× · CPC slashed by 38%

Conversion Rate Trend (%)

Cost vs Clicks

Avg CPC ($)

Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5

⚙️

Manufacturing

4-week campaign · Conversion rate almost doubled · CTR grew 80%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Progression (%)

Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4

⚖️

Paralegal

4-week campaign · Conversion rate more than doubled · CPC dropped 3%

Conversion Rate Trend (%)

Clicks & Cost Efficiency

CTR Trend (%)

Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4

💜

Charity

6-week campaign · Conversion rate grew 149% · CTR improved 27%

Conversion Rate Trend (%)

Weekly Clicks

CTR Progression (%)

Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2


🏗️

Construction

5-week campaign · Conversion rate grew 138% · Spend optimized by 46%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Trend (%)

Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2