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NewPoint Construction


Toronto Construction Company

Generated High-Quality Leads That Build Lasting Projects.

Overview

New Point Construction specialises in concrete restoration, waterproofing, and finishing across residential, commercial, and industrial projects in the Greater Toronto Area, backed by more than ten years of hands-on experience with everything from epoxy flooring and traffic coatings to balcony and foundation repairs. ScalePros Media built and now manages their social media presence to put that expertise in front of the right audience, turning a decade of durable, cost-effective work into a steady stream of new leads across Ontario. The work speaks for itself; the social strategy just makes sure more people actually hear it.

Social Media Posts:

Animated Video Ads:

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PPC Campaign Results — Industry Case Studies
Live Campaign Results

PPC Performance
Case Studies

Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.

6
Industries
↑94%
Avg Conv. Rate Growth
↓31%
Avg CPC Reduction
↑18%
Avg CTR Improvement
100%
Client Retention
🏠

Renovation

5-week campaign · Conversion rate grew 3× · CPC slashed by 38%

Conversion Rate Trend (%)

Cost vs Clicks

Avg CPC ($)

Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5

⚙️

Manufacturing

4-week campaign · Conversion rate almost doubled · CTR grew 80%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Progression (%)

Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4

⚖️

Paralegal

4-week campaign · Conversion rate more than doubled · CPC dropped 3%

Conversion Rate Trend (%)

Clicks & Cost Efficiency

CTR Trend (%)

Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4

💜

Charity

6-week campaign · Conversion rate grew 149% · CTR improved 27%

Conversion Rate Trend (%)

Weekly Clicks

CTR Progression (%)

Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2


🏗️

Construction

5-week campaign · Conversion rate grew 138% · Spend optimized by 46%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Trend (%)

Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2