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NewPoint Construction


Toronto Construction Company

Generated High-Quality Leads That Build Lasting Projects.

Project

Social Media Marketing

Overview

New Point Construction specialises in high-quality concrete restoration, waterproofing and finishing services across residential, commercial and industrial projects in the Greater Toronto Area. With over 10 years of experience, they combine cutting-edge materials and craftsmanship to deliver durable, cost-effective solutions—from epoxy flooring and traffic coatings to balcony and foundation repairs. ScalePros Media crafted and now manages their social media presence to showcase this expertise, engage target audiences in Ontario, and convert new leads into loyal clients.

Social Media Posts:

Animated Video Ads:

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PPC Campaign Results — Industry Case Studies
Live Campaign Results

PPC Performance
Case Studies

Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.

6
Industries
↑94%
Avg Conv. Rate Growth
↓31%
Avg CPC Reduction
↑18%
Avg CTR Improvement
100%
Client Retention
🏠

Renovation

5-week campaign · Conversion rate grew 3× · CPC slashed by 38%

Conversion Rate Trend (%)

Cost vs Clicks

Avg CPC ($)

Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5

⚙️

Manufacturing

4-week campaign · Conversion rate almost doubled · CTR grew 80%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Progression (%)

Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4

⚖️

Paralegal

4-week campaign · Conversion rate more than doubled · CPC dropped 3%

Conversion Rate Trend (%)

Clicks & Cost Efficiency

CTR Trend (%)

Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4

💜

Charity

6-week campaign · Conversion rate grew 149% · CTR improved 27%

Conversion Rate Trend (%)

Weekly Clicks

CTR Progression (%)

Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2


🏗️

Construction

5-week campaign · Conversion rate grew 138% · Spend optimized by 46%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Trend (%)

Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2