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Silk Road


Silk Road Wall Panels

Creating Luxury Spaces That Leave a Lasting Impression.

Overview

ScalePros Media partnered with The Silk Road, a premium supplier of UV marble panels, acoustic wall panels, and modern interior surface solutions serving residential and commercial spaces across Ontario, to build their digital presence from scratch. We designed and developed a website that presents their wall décor collections with the same sophistication as the spaces they’re built for, from elegant living rooms and bedrooms to statement-making office and retail interiors. Alongside the website, we manage their social media presence to put their products in front of the right audience and turn attention into qualified customer leads. The result is a brand that reads as premium online, because the craftsmanship behind it already is.

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PPC Campaign Results — Industry Case Studies
Live Campaign Results

PPC Performance
Case Studies

Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.

6
Industries
↑94%
Avg Conv. Rate Growth
↓31%
Avg CPC Reduction
↑18%
Avg CTR Improvement
100%
Client Retention
🏠

Renovation

5-week campaign · Conversion rate grew 3× · CPC slashed by 38%

Conversion Rate Trend (%)

Cost vs Clicks

Avg CPC ($)

Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5

⚙️

Manufacturing

4-week campaign · Conversion rate almost doubled · CTR grew 80%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Progression (%)

Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4

⚖️

Paralegal

4-week campaign · Conversion rate more than doubled · CPC dropped 3%

Conversion Rate Trend (%)

Clicks & Cost Efficiency

CTR Trend (%)

Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4

💜

Charity

6-week campaign · Conversion rate grew 149% · CTR improved 27%

Conversion Rate Trend (%)

Weekly Clicks

CTR Progression (%)

Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2


🏗️

Construction

5-week campaign · Conversion rate grew 138% · Spend optimized by 46%

Conversion Rate Trend (%)

Weekly Spend ($)

CTR Trend (%)

Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2