Tralucent Asset Management
Building Wealth Through Strategic Long-Term Management
Client
Project
Overview
ScalePros Media partnered with Tralucent, a modern HR and business transformation consultancy, to build a website that reads the way their advice sounds: sharp, structured, and unmistakably corporate without ever tipping into stiff. Every section is built around clear strategic communication, walking visitors through their consulting services, leadership development programmes, and organisational transformation capabilities with the same discipline Tralucent brings to a client engagement. The layout, content structure, and visual identity all work toward one goal: making a consultancy that sells trust actually look trustworthy the second the page loads.
Our Portfolio
Selected works
- Hamilton Address: 101 Osler Dr Unit 132, Hamilton, ON L8E 1C7
- Mississauga Address: 4310 Sherwoodtowne Blvd, Mississauga, ON L4Z 4C4
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Live Campaign Results
PPC Performance
Case Studies
Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.
Renovation
5-week campaign · Conversion rate grew 3× · CPC slashed by 38%
Conversion Rate Trend (%)
Cost vs Clicks
Avg CPC ($)
Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5
Manufacturing
4-week campaign · Conversion rate almost doubled · CTR grew 80%
Conversion Rate Trend (%)
Weekly Spend ($)
CTR Progression (%)
Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4
Paralegal
4-week campaign · Conversion rate more than doubled · CPC dropped 3%
Conversion Rate Trend (%)
Clicks & Cost Efficiency
CTR Trend (%)
Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4
Charity
6-week campaign · Conversion rate grew 149% · CTR improved 27%
Conversion Rate Trend (%)
Weekly Clicks
CTR Progression (%)
Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2
Legal
4-week campaign · Conversion rate grew 35% · CTR improved 8%
Conversion Rate Trend (%)
Weekly Clicks
Avg CPC ($)
Week 1 Conv.
6.88%
Week 4 Conv.
9.27%
▲ +35%
Week 1 CTR
2.67%
Week 4 CTR
2.88%
▲ Improving
Best CPC
$2.37
Week 2
Construction
5-week campaign · Conversion rate grew 138% · Spend optimized by 46%
Conversion Rate Trend (%)
Weekly Spend ($)
CTR Trend (%)
Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2