Step Ahead Flooring
Flawless Flooring Installation & Renovation
Client
Project
Overview
ScalePros Media built Step Ahead Flooring’s website from the ground up to match the reputation they’d already earned the hard way. Since 2017, Step Ahead has delivered flooring installations across Ontario, from modern hardwood and vinyl to fully custom work for homes, offices, and commercial properties, and the new site was designed to showcase that craftsmanship clearly rather than bury it under stock photography. Every section is built to walk a potential customer from “who are these people” to “I trust these people” without friction. Seven years of reliable, detail-driven work now has a website that actually looks the part.
Our Portfolio
Selected works
- Hamilton Address: 101 Osler Dr Unit 132, Hamilton, ON L8E 1C7
- Mississauga Address: 4310 Sherwoodtowne Blvd, Mississauga, ON L4Z 4C4
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Live Campaign Results
PPC Performance
Case Studies
Real data. Real growth. Six industries, one consistent story — your conversions are climbing and your cost-per-click is dropping.
Renovation
5-week campaign · Conversion rate grew 3× · CPC slashed by 38%
Conversion Rate Trend (%)
Cost vs Clicks
Avg CPC ($)
Week 1 Conv.
8%
Week 5 Conv.
24.24%
▲ +203%
Week 1 CPC
$8.00
Week 5 CPC
$6.00
▼ 25% cheaper
Best CTR
5.00%
Week 5
Manufacturing
4-week campaign · Conversion rate almost doubled · CTR grew 80%
Conversion Rate Trend (%)
Weekly Spend ($)
CTR Progression (%)
Week 1 Conv.
5%
Week 4 Conv.
9.21%
▲ +84%
Week 1 CTR
5.00%
Week 4 CTR
9.00%
▲ +80%
Best CPC
$5.00
Week 4
Paralegal
4-week campaign · Conversion rate more than doubled · CPC dropped 3%
Conversion Rate Trend (%)
Clicks & Cost Efficiency
CTR Trend (%)
Week 1 Conv.
11%
Week 4 Conv.
25.41%
▲ +131%
Week 1 CPC
$2.49
Week 4 CPC
$2.41
▼ Optimized
Best CTR
7.00%
Week 4
Charity
6-week campaign · Conversion rate grew 149% · CTR improved 27%
Conversion Rate Trend (%)
Weekly Clicks
CTR Progression (%)
Week 1 Conv.
1.76%
Week 6 Conv.
4.93%
▲ +180%
Peak Clicks
2,442
Week 2
Best CTR
6.62%
Week 6
Best CPC
$0.62
Week 2
Legal
4-week campaign · Conversion rate grew 35% · CTR improved 8%
Conversion Rate Trend (%)
Weekly Clicks
Avg CPC ($)
Week 1 Conv.
6.88%
Week 4 Conv.
9.27%
▲ +35%
Week 1 CTR
2.67%
Week 4 CTR
2.88%
▲ Improving
Best CPC
$2.37
Week 2
Construction
5-week campaign · Conversion rate grew 138% · Spend optimized by 46%
Conversion Rate Trend (%)
Weekly Spend ($)
CTR Trend (%)
Week 1 Conv.
7%
Week 5 Conv.
16.67%
▲ +138%
Week 1 Spend
$609
Week 5 Spend
$330
▼ 46% less
Best CTR
5.00%
Week 2